Overview
Overview
Rightstrokes is an art academy focused on mentoring self-taught artists and helping them succeed in the global art market. While their mission was strong and inspiring, their website wasn’t fully reflecting it. The old design felt cluttered, outdated, and difficult to navigate, which meant users were missing out on the value the brand offered.
My role was to redesign the website to make it visually modern, user-friendly, and aligned with the brand’s mission of creativity and accessibility.
Rightstrokes is an art academy focused on mentoring self-taught artists and helping them succeed in the global art market. While their mission was strong and inspiring, their website wasn’t fully reflecting it. The old design felt cluttered, outdated, and difficult to navigate, which meant users were missing out on the value the brand offered.
My role was to redesign the website to make it visually modern, user-friendly, and aligned with the brand’s mission of creativity and accessibility.
Project
Project
Rightstrokes
Rightstrokes
Type
Type
Website Redesign
Website Redesign
Industry
Industry
Art
Art
Client
Client
Dipannita Mukherjee
Dipannita Mukherjee
Year
Year
2025
2025
The Challenge
The Challenge
The original homepage suffered from a cluttered layout, with too much information competing for attention and leaving users overwhelmed. The weak visual hierarchy meant that important sections like “Mission & Vision” and “Courses” were buried within text-heavy content, making them easy to miss.
On top of that, the outdated look and feel didn’t reflect the creative, vibrant identity of Rightstrokes. Engagement was low, with testimonials, stories, and achievements failing to build trust or excitement.
The client, Dipannita, also wanted the site to resonate with a broader audience and attract more international students, which the old design wasn’t equipped to achieve.
The original homepage suffered from a cluttered layout, with too much information competing for attention and leaving users overwhelmed. The weak visual hierarchy meant that important sections like “Mission & Vision” and “Courses” were buried within text-heavy content, making them easy to miss.
On top of that, the outdated look and feel didn’t reflect the creative, vibrant identity of Rightstrokes. Engagement was low, with testimonials, stories, and achievements failing to build trust or excitement.
The client, Dipannita, also wanted the site to resonate with a broader audience and attract more international students, which the old design wasn’t equipped to achieve.
The Goal
The Goal
The goal of the redesign was to create a clean and modern interface that feels approachable while improving the flow of information so users could quickly understand the value Rightstrokes offers.
At the same time, it was important to highlight success stories and the community, building credibility and showcasing the real impact the brand has had on its students.
The goal of the redesign was to create a clean and modern interface that feels approachable while improving the flow of information so users could quickly understand the value Rightstrokes offers.
At the same time, it was important to highlight success stories and the community, building credibility and showcasing the real impact the brand has had on its students.
The Redesign Process
The Redesign Process
Research & Audit
I started by analyzing the old design and identifying friction points in navigation, layout, and readability.
Wireframes & Structure
I reorganized the website into clear sections: Hero, About, Courses, Mission & Vision, Testimonials, Team, and Impact. Each section had a single purpose and goal.
Visual Design
In the visual design stage, I introduced clean typography with strong headlines to improve readability and create a clear hierarchy.
Vibrant yet minimal color accents were added to reflect creativity without overwhelming the overall look. Modern card layouts were designed for courses and testimonials, making them easier to scan and interact with.
Finally, careful attention was given to spacing and alignment, bringing balance to the layout and ensuring the content felt structured and approachable.
Research & Audit
I started by analyzing the old design and identifying friction points in navigation, layout, and readability.
Wireframes & Structure
I reorganized the website into clear sections: Hero, About, Courses, Mission & Vision, Testimonials, Team, and Impact. Each section had a single purpose and goal.
Visual Design
In the visual design stage, I introduced clean typography with strong headlines to improve readability and create a clear hierarchy.
Vibrant yet minimal color accents were added to reflect creativity without overwhelming the overall look. Modern card layouts were designed for courses and testimonials, making them easier to scan and interact with.
Finally, careful attention was given to spacing and alignment, bringing balance to the layout and ensuring the content felt structured and approachable.
The Solution
The Solution
The redesign introduced a modern hero section with clear branding and a bold headline to set the stage. The courses section was refreshed with a card-based layout, making it easier for users to browse and compare offerings.
Mission and vision were given stronger visibility through clean typography and supporting icons, while testimonials were redesigned to feel more authentic and engaging.
The team section showcased clear profiles that built trust and credibility, and impact numbers such as 200+ students and a 300+ strong community were highlighted more prominently to emphasize the brand’s reach and success.
The redesign introduced a modern hero section with clear branding and a bold headline to set the stage. The courses section was refreshed with a card-based layout, making it easier for users to browse and compare offerings.
Mission and vision were given stronger visibility through clean typography and supporting icons, while testimonials were redesigned to feel more authentic and engaging.
The team section showcased clear profiles that built trust and credibility, and impact numbers such as 200+ students and a 300+ strong community were highlighted more prominently to emphasize the brand’s reach and success.
BEFORE
BEFORE
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
AFTER
Typography
Typography
I paired Anton for headlines with Montserrat for body text. Anton’s bold, confident shapes made the headlines stand out, while Montserrat kept longer content clean and easy to read.
To improve readability, I used a 130% line height for body copy.
I paired Anton for headlines with Montserrat for body text. Anton’s bold, confident shapes made the headlines stand out, while Montserrat kept longer content clean and easy to read.
To improve readability, I used a 130% line height for body copy.
ANTON
ANTON
ANTON
ANTON
THIS IS A HEADLINE
THIS IS A HEADLINE
THIS IS A HEADLINE
THIS IS A HEADLINE
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat (Body Text, 130% Line Height)
Design is more than just making things look good. It’s about creating an experience that feels intuitive, welcoming, and effortless for the user. Typography plays a big role in this — every line, every word, and every bit of spacing helps guide the reader smoothly through the content. By using Montserrat with a generous line height, paragraphs stay easy to scan and comfortable to read, even in longer blocks of text.
Montserrat (Body Text, 130% Line Height)
Design is more than just making things look good. It’s about creating an experience that feels intuitive, welcoming, and effortless for the user. Typography plays a big role in this — every line, every word, and every bit of spacing helps guide the reader smoothly through the content. By using Montserrat with a generous line height, paragraphs stay easy to scan and comfortable to read, even in longer blocks of text.
Montserrat (Body Text, 130% Line Height)
Design is more than just making things look good. It’s about creating an experience that feels intuitive, welcoming, and effortless for the user. Typography plays a big role in this — every line, every word, and every bit of spacing helps guide the reader smoothly through the content. By using Montserrat with a generous line height, paragraphs stay easy to scan and comfortable to read, even in longer blocks of text.
Color Palette
Color Palette
The client’s brand color #D1C0C0 became the accent, adding warmth and personality.
Alongside it, I relied heavily on black for boldness and white for negative space, creating a modern, minimal aesthetic that feels open and uncluttered.
The client’s brand color #D1C0C0 became the accent, adding warmth and personality.
Alongside it, I relied heavily on black for boldness and white for negative space, creating a modern, minimal aesthetic that feels open and uncluttered.
HOMEPAGE
HOMEPAGE
HOMEPAGE
The original homepage was cluttered and text-heavy, making key messages easy to miss. In the redesign, I created a clean layout with bold headlines, structured sections, and engaging visuals that highlight the mission, courses, and success stories at a glance.
The original homepage was cluttered and text-heavy, making key messages easy to miss. In the redesign, I created a clean layout with bold headlines, structured sections, and engaging visuals that highlight the mission, courses, and success stories at a glance.
The original homepage was cluttered and text-heavy, making key messages easy to miss. In the redesign, I created a clean layout with bold headlines, structured sections, and engaging visuals that highlight the mission, courses, and success stories at a glance.
GRANT PAGE
GRANT PAGE
GRANT PAGE
This page highlights the Rightstrokes Creative Grant and its global opportunity to exhibit at World Art Dubai. Bold typography, vibrant visuals, and clear storytelling put the spotlight on empowering artists while building credibility through team, beliefs, and real experiences.
This page highlights the Rightstrokes Creative Grant and its global opportunity to exhibit at World Art Dubai. Bold typography, vibrant visuals, and clear storytelling put the spotlight on empowering artists while building credibility through team, beliefs, and real experiences.
This page highlights the Rightstrokes Creative Grant and its global opportunity to exhibit at World Art Dubai. Bold typography, vibrant visuals, and clear storytelling put the spotlight on empowering artists while building credibility through team, beliefs, and real experiences.
enbart
enbart
enbart
This page was designed to showcase ENBART as more than an art show - it’s a movement. With bold headlines, structured program details, striking exhibition imagery, and a clear booking section, it highlights the mission, artist benefits, and opportunities to connect with curated guests and global audiences.
This page was designed to showcase ENBART as more than an art show - it’s a movement. With bold headlines, structured program details, striking exhibition imagery, and a clear booking section, it highlights the mission, artist benefits, and opportunities to connect with curated guests and global audiences.
This page was designed to showcase ENBART as more than an art show - it’s a movement. With bold headlines, structured program details, striking exhibition imagery, and a clear booking section, it highlights the mission, artist benefits, and opportunities to connect with curated guests and global audiences.
STUDENTS
STUDENTS
STUDENTS
This page was designed to celebrate the talent of Rightstrokes students by showcasing featured artworks, monthly highlights, and authentic student voices. With a balance of bold visuals and personal stories, it creates a space that builds community, inspires creativity, and strengthens trust in the mentorship offered at Rightstrokes.
This page was designed to celebrate the talent of Rightstrokes students by showcasing featured artworks, monthly highlights, and authentic student voices. With a balance of bold visuals and personal stories, it creates a space that builds community, inspires creativity, and strengthens trust in the mentorship offered at Rightstrokes.
This page was designed to celebrate the talent of Rightstrokes students by showcasing featured artworks, monthly highlights, and authentic student voices. With a balance of bold visuals and personal stories, it creates a space that builds community, inspires creativity, and strengthens trust in the mentorship offered at Rightstrokes.
ABOUT
ABOUT
ABOUT
This page was designed to tell the Rightstrokes story with a strong mix of vision, mission, and people. By combining bold typography, team highlights, and milestone-driven storytelling, it builds credibility, humanizes the brand, and reinforces its mission of redefining abstract art education.
This page was designed to tell the Rightstrokes story with a strong mix of vision, mission, and people. By combining bold typography, team highlights, and milestone-driven storytelling, it builds credibility, humanizes the brand, and reinforces its mission of redefining abstract art education.
This page was designed to tell the Rightstrokes story with a strong mix of vision, mission, and people. By combining bold typography, team highlights, and milestone-driven storytelling, it builds credibility, humanizes the brand, and reinforces its mission of redefining abstract art education.
COURSES & PROGRAMS
COURSES & PROGRAMS
COURSES & PROGRAMS
COURSES & PROGRAMS
COURSES & PROGRAMS
This page was designed to clearly present Rightstrokes’ courses and programs with a structured, easy-to-scan layout.
By pairing bold headings, clean grids, and focused descriptions, it simplifies decision-making while highlighting tailored learning paths for both beginners and advanced artists.
This page was designed to clearly present Rightstrokes’ courses and programs with a structured, easy-to-scan layout.
By pairing bold headings, clean grids, and focused descriptions, it simplifies decision-making while highlighting tailored learning paths for both beginners and advanced artists.
This page was designed to clearly present Rightstrokes’ courses and programs with a structured, easy-to-scan layout.
By pairing bold headings, clean grids, and focused descriptions, it simplifies decision-making while highlighting tailored learning paths for both beginners and advanced artists.
other screens
other screens
other
screens
other screens
This collection of sections brings together the essentials that make the platform complete - from mentor spotlights and retreat details to submission rules and contact touchpoints. Each piece was designed to feel clear, accessible, and consistent, tying into the larger brand story.
This collection of sections brings together the essentials that make the platform complete - from mentor spotlights and retreat details to submission rules and contact touchpoints. Each piece was designed to feel clear, accessible, and consistent, tying into the larger brand story.
This collection of sections brings together the essentials that make the platform complete - from mentor spotlights and retreat details to submission rules and contact touchpoints. Each piece was designed to feel clear, accessible, and consistent, tying into the larger brand story.
Outcome
Outcome
The redesigned website feels more vibrant, professional, and welcoming. The new structure makes it easier for users to explore courses, understand the brand’s mission, and connect with the community.
What once looked like a cluttered information dump is now a modern, storytelling-driven website that reflects the true spirit of Rightstrokes.
The redesigned website feels more vibrant, professional, and welcoming. The new structure makes it easier for users to explore courses, understand the brand’s mission, and connect with the community.
What once looked like a cluttered information dump is now a modern, storytelling-driven website that reflects the true spirit of Rightstrokes.
Typography
I paired Anton for headlines with Montserrat for body text. Anton’s bold, confident shapes made the headlines stand out, while Montserrat kept longer content clean and easy to read.
To improve readability, I used a 130% line height for body copy.
The Redesign
Process
Research & Audit
I started by analyzing the old design and identifying friction points in navigation, layout, and readability.
Wireframes & Structure
I reorganized the website into clear sections: Hero, About, Courses, Mission & Vision, Testimonials, Team, and Impact. Each section had a single purpose and goal.
Visual Design
In the visual design stage, I introduced clean typography with strong headlines to improve readability and create a clear hierarchy.
Vibrant yet minimal color accents were added to reflect creativity without overwhelming the overall look. Modern card layouts were designed for courses and testimonials, making them easier to scan and interact with.
Finally, careful attention was given to spacing and alignment, bringing balance to the layout and ensuring the content felt structured and approachable.
The Solution
The redesign introduced a modern hero section with clear branding and a bold headline to set the stage. The courses section was refreshed with a card-based layout, making it easier for users to browse and compare offerings.
Mission and vision were given stronger visibility through clean typography and supporting icons, while testimonials were redesigned to feel more authentic and engaging.
The team section showcased clear profiles that built trust and credibility, and impact numbers such as 200+ students and a 300+ strong community were highlighted more prominently to emphasize the brand’s reach and success.
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© 2025 Siju Subhakumar. All rights reserved.
© 2025 Siju Subhakumar. All rights reserved.